Content production means we write and publish for you, using material you already create every day: photos from your phone and a couple of lines about the job. You never open a website editor or stare at a blank page. We do the writing, editing, uploading and scheduling.
This matters in Greater Victoria because customers check before they call. A Saanich homeowner choosing between three roofers will look at whose site shows recent work nearby, and a stale site with photos from years ago loses that comparison quietly.
What we produce each month
- Project pages: short write-ups of real jobs, with the problem, what was done and the result, grouped by service and area.
- Google Business Profile posts and photos: regular updates so your profile shows that the business is active.
- Service-page updates: new questions answered, better photos and clearer pricing explanations where you publish prices.
- Seasonal pieces: timely content ahead of busy periods, such as spring yard work, rainy-season roof checks or holiday retail hours.
- Reply drafts for reviews, ready for you to approve or for us to post under the rules you set.
The amount depends on your plan and how much material you send. The pricing page gives the ranges.
How the photo hand-off works
- Take the photos. Wide shot, close-up, and the finished result. Phone quality is fine.
- Add two lines. For example: "[Service] in [Neighbourhood]. [What was wrong] / [what we did]." Voice notes work too.
- Send them to the shared folder we set up, or text them if that is easier.
- We write and publish, usually within a week, and flag anything we need you to check.
The whole thing takes an owner about five minutes per job. That is the honest minimum for a done-for-you team. We cannot invent your work, and we will not use stock photos that pretend to be your crew.
Who it is for
This suits trades, home-service firms and local businesses whose work is visual or easy to describe: renovation, landscaping, painting, roofing, cleaning, decks and fences, salons, studios and shops with changing stock. It is less useful for businesses that cannot show customer work for privacy reasons, such as some health practices; for those we write explanatory pages instead.
Timeline and how we measure it
The first month sets up the folder, templates and a content plan. Pieces start going live in weeks two to four. Search visibility from content builds slowly, often over three to six months, so we measure both effort and effect:
- pieces published versus planned
- searches and profile views by area, where the platforms report it
- calls, texts and email clicks from organic search and the Google profile
Those numbers appear in the monthly owner brief next to the results from ad campaigns, so you can see which channel is carrying the load.
What we need from you
Content is the one service where your input cannot be replaced, so we keep it small and predictable.
- Photos and a two-line note from two or three good jobs a month.
- A quick yes or no on anything that names a customer, a price or a building.
- A heads-up when you add or drop a service, so pages stay accurate.
- Ten minutes at the start to tell us how you describe your work to a customer on the phone. We write in that voice, not in agency language.
Mistakes to avoid
- Publishing one page per suburb with the name swapped. Google treats that as thin, doorway content. Pages should exist because there is real work to show.
- Waiting for perfect photos. A clear phone shot this week beats a professional shoot that never happens.
- Writing for other tradespeople. Customers want to know what the job solved, how long it took and what to expect, not part numbers.
- Going quiet for months. Gaps show up on your profile and in search; steady beats bursts.
For the wider picture, read our guide on what to hand off and what to keep, or see the HVAC example on the results page: HeatLand, where an 850+ article library came alongside a 300% lead increase in 6 months.
Frequently asked questions
How many photos do you need?
Three to six per job is plenty: before, during and after, plus one of the finished result in good light. We need two or three good jobs a month to keep things fresh.
Can I say where the job was?
Usually the neighbourhood or municipality is enough, such as a kitchen in Fernwood or a fence in View Royal. We never publish a street address or a customer's name without their written okay.
Do you use AI to write the content?
We may use tools to draft or tidy, but every page is checked and edited by a person against your notes and photos. Nothing is published that you could not stand behind in front of a customer.
Do I approve everything?
You can. Most owners approve the first month's pieces and then let routine posts go out on schedule, keeping approval for anything about pricing, warranties or sensitive jobs.